What is consumer goods you must know.

         FMCG (FAST MOVING CONSUMER GOODS)

• Fast-moving consumer goods are products that sell quickly at relatively low cost. These goods are also called consumer packaged goods.
• These goods are purchased frequently, are consumed rapidly, are priced low, and are sold in large quantities.

                                                                                                                                                                                                                                                               

Slow-moving (Perishable )consumer goods, which have a longer shelf life and are purchased over time, include items like furniture and appliances.

FMCG Products Is Mainly Divided Into 5 Categories :

1. Home care
2. Personal care
3. Food and beverages
4. Alcohol and NON alocoholic
5. OTC                                                                                                                                                                                                                                                                                In this, we will now understand how much contribution of each FMCG product category in the FMCG sector and in which sub-category they produce the product of the brand.                                                                                                              According to the reports, the food & beverage sector individually holds 49% market space of the total FMCG products whereas personal care 18%, cigarettes & alcohols 17%, home care 11% and OTC is the smallest that holds only 5%. 

                                                    

1.Home care  

      FMCG product is also divided into sub-categories like DISHWASHING, FABRIC CARE, SURFACE CARE, HOME INSECTICIDE, AIR CARE, TOILET CARE.

 Specially for maintaining HOME products.

   

2. personal care

              Under this category comes the products which you use for your body and skin or for external use. Personal care products are available for every person from a young age to old age .

 which may help you in the easy identification of every product. These are- Haircare, Soap, and bath, Skincare cosmetics, Oral care, Baby care.                 

    

3.Food and Bevereges  

          

1.  This includes Beverages: Bottled water, energy drinks, and juices. Baked goods: Cookies, croissants, and bagels. Fresh foods, frozen foods, and dry goods: Fruits, vegetables, frozen peas and carrots, and raisins and nuts .

2. For example IMPULSE FOOD, OTHER FOODS, STAPLE FOODS, NON ALCOHOLIC BEVERAGES.

BEVEREGES - 

         Soft drinks, fruit drinks/juices, mineral water, tea/coffee, healthy beverage come under this FMCG product category.

   

4. Alcoholic and Non alcoholic beverages

          

             The beverage is any potable liquid other than water. intended for human consumption. In addition to their basic function of satisfying thirst.                                                                                                                                                                                                                                                           Wine, White Wine, Other Wine Included Grapes, Other Alcoholic Beverages, Brandy, Whiskies, Rum, gin and other Gin etc.  are the examples of alcoholic beverages. 

NON- ALOCOHOLIC  - An alcohol-free or non-alcoholic drink, also known as a temperance drink, is a version of an alcoholic drink made without alcohol, or with the alcohol removed or reduced to almost zero.

       

        

  

5.OTC

      These are the FMCG products that are mostly available at medical shops and any customer can take them without prescription from the doctor.

This category does not come fully in FMCG, but still, its system is very similar to the FMCG sector.

• DABUR – Hajmola , Honitus, Shilajit.
• EMAMI –  Zandu
• GSK – Crocin, Otrivin.
• AMRUTANJAN – Pain Balm.